CLIENT PROFILE — John Sammut
Last Updated: 2026-05-22 Status: Active Project: New personal website
WHO IS HE
John Sammut — international teacher of meditation, internal arts, and somatic work. Works with a deliberately limited, high-level audience: executives, investors, public figures. Seminars held in Moscow, Miami, Los Angeles, Saint Barthélemy.
Background:
- Over 10 years of yoga practice in India, Tiruvannamalai, ashram of Ramana Maharshi — non-dual tradition
- Tai Chi Chuan and Tui Shou: French Champion in his first year of practice, European Champion in his second year, total — 15 French Championship titles, 1 European Championship title, Vice-Champion of Russia. Sport as a field of verification, not an end in itself
- Over 25 years teaching meditation, internal arts, energetic practices
- Therapeutic dimension: working with pre-verbal layers of experience, the nervous system, somatic memory
- Poetry and writing — as a natural extension of the same demand for perception
Positioning (from his own texts):
"His work does not offer yet another method. It is about entering a field of perception precise enough to reveal what truly organizes a human being."
His audience: people who have "already explored everything" — therapy, meditation, spirituality, self-optimization — and for whom something in the deeper structure of experience remains unchanged.
PRODUCT PORTFOLIO
1. Single online class
Introduction to the state. Format and price — to be confirmed.
2. Series of online classes
Several months. John teaches how to arrive at this state. Format and price — to be confirmed.
3. Personal healing sessions
Individual work. Format and price — to be confirmed.
4. Retreat — 4 days, max 10 people
€4,000 / person (confirmed from source document) Residential format. Four axes: Fixation → Regulation → Understanding → Presence. For leaders, investors, public figures — those for whom the quality of presence and clarity is not secondary, but decisive.
WHAT HE WANTS FROM THE SITE
Reference: rupertspira.com. Not a corporate site, not a school — a personal brand and space:
- Biography / path — already written at a high level, ready to use
- Product descriptions — texts already exist (from PDF documents), just need placement
- Booking / contact for each product
- Visual style: minimal, meditative, premium
- EN/FR multilingual — primary markets
TECHNICAL CONTEXT
| Parameter | Fact |
|---|---|
| Current site | johnsammut.com — WordPress, trilingual (EN/FR/RU), built by a partner |
| Reference (rupertspira.com) | Umbraco CMS (.NET), confirmed in HTML source |
| New hosting | France / EU |
| Domain | johnsammut.com |
| Ready content | Yes — biography and retreat description already written professionally |
CONSTRAINTS AND CONTEXT
- Non-technical user — needs a simple content editor
- Limited budget — solution without expensive licences preferred
- Current site was built quickly by a neighbour; Russian business entity data leaked in by accident — needs a clean rebuild
- Content already exists and is well-written — developer's job: structure, design, technology
OPEN QUESTIONS
- Online classes (products 1 and 2) — are descriptions / prices available?
- Personal sessions — format, price, how to book?
- French language — translations already exist or need to be created?
- Domain stays johnsammut.com or new one?
- Russian market — moves to new site or stays with current partner?